- Costly Function– One of the main drawbacks of advertising is that it is a costly process and is an expense to the company. The higher the advertisement expense will be, the more the cost of the product increases. This is the reason, that mobile phones are expensive.
- Encourages Monopoly– Big firms uses advertisement strategies to create monopoly in the market. These firms spend billions of dollars on advertisements which just creates awareness about their product and on the other hand other options are overlooked. The main industries in this are automative, mobile, retail etc.
- Misdirection of purchasing power– Advertising high-end luxury products badly influence the desire of the consumer. The individual after seeing the advertisement wants to buy the product and tries to increase his/her income and ends up in a debt. These includes ads of new Phone which is about $1500, a new car.
- Bad Taste- Some advertisements are by chance created in such a way that instead of promoting the product it adversely encourages a bad thing. These advertisements hurt the feelings of the people and instead parsing they start spreading bad words for the product, which can decrease the sale.
Advertising Strategies For Mobile Business 