1. Costly Function– One of the main drawbacks of advertising is that it is a costly process and is an expense to the company. The higher the advertisement expense will be, the more the cost of the product increases. This is the reason, that mobile phones are expensive.
2. Encourages Monopoly– Big firms uses advertisement strategies to create monopoly in the market. These firms spend billions of dollars on advertisements which just creates awareness about their product and on the other hand other options are overlooked. The main industries in this are automative, mobile, retail etc.
3. Misdirection of purchasing power– Advertising high-end luxury products badly influence the desire of the consumer. The individual after seeing the advertisement wants to buy the product and tries to increase his/her income and ends up in a debt. These includes ads of new Phone which is about $1500, a new car.
4. Bad Taste- Some advertisements are by chance created in such a way that instead of promoting the product it adversely encourages a bad thing. These advertisements hurt the feelings of the people and instead parsing they start spreading bad words for the product, which can decrease the sale.  

• To increase the sales

 The main motive of advertisement is to increase the sales of the product. We need to add some extra cost to advertise the product, to increase it sales but in long run our selling expense will decrease with the increase in our sale. This will lead to mass production and sales of the product.  Xiomi became too famous because of its products and due to the advertisement. 

• Helps to introduce new products

 advertising plays a major role in introducing a new product. It manipulates the customers and attracts the customers to purchase it. Whenever a company launches a new product, they run the advertisement on regular basis and on a high level which creates a special image of the product in the market. Whenever a company or a firm launches a new mobile, we can see its advertisement many times to promote its sales

• Builds Goodwill

Advertising plays a major role in enhancing goodwill. It introduces the product and manufacturer to the people. When the customer sees repeated advertisement of the product it creates a special image in the mind of the consumer. This helps to build a goodwill of the firm in the market. Companies like Samsung, Vivo, Apple promotes there products on regular basis.

• Eliminates the middle man

The main aim of the advertisement is to promote the product, reach to more customers, and to eliminate the middleman while selling the product i.e. directly sell the products to the customer. This helps the manufacturer to increase its profit and provide the low-cost products to the customers.

There are various platforms of advertisements used by the Mobile Business nowadays. These are used to increase their reach towards the consumers and to increase sales as well as promote their products

Some of the Main types of advertisements used by the mobile business are:

1} Social media advertisement: Social Media is becoming one of the Biggest Marketing tools as most of the people of the world, specially youth, the target market of the mobile business, is connected on the social media. In many occasions, when target market lines up with consumer economy on a social stage, it gives up a tremendous boost to the product sale and the profit of the organisation. We can see advertisements on various social media websites like Facebook, Instagram and twitter. The firms promote their products on these applications by promotion tool on social sites.

2} Television Advertisements: Television advertisements is also a major Platform for the promotion and to work according to the strategy they made for their mobile business.

A TV Notice (also called TV advert, advert or advertisement) is created and paid by an association for their promotion. It passes a message, expected to showcase a product or Advertisement. We can see Various Mobile advertisements on television nowadays, listing their features and prize to increase their reach towards the customers. There are many actors too, who are paid to create a video or to shoot an advertisement video for the mobile phones. This helps a lot to increase the sales of the product as the celebrities has a huge fan base who also get attracted towards the product due to the celebrities.

3}Print advertisement: Print Media is also considered as one of the most effective platforms to promote a product. There are various types of print media like newspapers, magazines, catalogs and direct mails which lead the consumers to spend time with advertisements, as much as they want. The biggest benefit of print advertisement is that we can return to see it, no matter if we had passed it too. We can see various mobile phone advertisements on the newspapers, magazines etc. Mobile companies spend a lot on advertisements through print media. We can see numerous magazines printed on the mobile phones every year. Everyday we can see many mobile advertisements are printed on the newspaper listing their features, price and various special offers. Some companies also use direct mails to interact with the customers who directly send the mails to them to promote their products.

  A successful advert campaign is which create a special type place in consumers mind and attract consumers towards them. The most suitable type of advertisement depends on the target market of the business. There are various types of advertisements available in the market for mobile business which are as follows:

1} Radio: Radio is a great method of advertising if you want to reach to your target audience. It can attract many customers if your target market listens to a radio channel regularly. Advertiser should run it add regularly to overcome a limitation i.e. it is difficult to remember what the advertiser has heard and sometimes it losses the impact of advertisement. If you do not use much money on radio advertisement, then it can not be successful.

 2} Outdoors And transit: numerous ways are present to advert a product online. We can see many billboard, hording, posters and signs at various places like stadium, playgrounds and cinemas. Also, we can see many posters, and banners on the buses, taxis and bicycles. A big banner attracts a customer more. If a customer passes nearby the same hording again and again it will create a special image in the mind of that person about the product. This helps a lot in promoting a product. You can see large banners and hoardings promoting mobile phones.

3} Online: This is a low-cost promotion type as you just need to create an account on social sites which will help you further to promote your product as well as Brand. This is a way to reach to the global audience at a cheaper price. In the modern era, customers mostly prefer to visit inline first as compare to visit anywhere. More customers will be attracted if your website is well designed. You can also pay to advertise to promote your ranking online. Furthermore, blogs, Instagram posts and twitter are some online ways to promote the mobile phone business.

Strategies:

In the market there are ample of strategies used by businesses to promote their mobile phones or products. Few of them are as follows:

1. The air of secrecy- Many companies most of the time doesn’t reveal their product to the public for a long period of time to create a hype among them. They made a good relationship with the media and bloggers who cover their industry, people also like third party expert’s reviews about the product.
2. Aim at emotions- Now a day’s companies advertise in such a manner that it makes an emotional connection with the viewer. They show the positive content which strongly reacts in user’s brain. Such an example is ads of iPad by apple.

Tools:

1. TV and radio- These two are the most traditional forms for advertising which is still used now. Television and radio ads can reach millions of potential consumers but the effectiveness of ads on these streams depends on broadcast of show and timing.
2. Social media- This method had become popular in past few years as its effectiveness and reach is way more than tv and radio. In this the ads are communicated with the help of internet. In present most common platforms used to advertise are Instagram, Google ads, Facebook ads.

Thanks for joining me!

Good company in a journey makes the way seem shorter. — Izaak Walton