Strategies:
In the market there are ample of strategies used by businesses to promote their mobile phones or products. Few of them are as follows:
- The air of secrecy- Many companies most of the time doesn’t reveal their product to the public for a long period of time to create a hype among them. They made a good relationship with the media and bloggers who cover their industry, people also like third party expert’s reviews about the product.
- Aim at emotions- Now a day’s companies advertise in such a manner that it makes an emotional connection with the viewer. They show the positive content which strongly reacts in user’s brain. Such an example is ads of iPad by apple.
Tools:
- TV and radio- These two are the most traditional forms for advertising which is still used now. Television and radio ads can reach millions of potential consumers but the effectiveness of ads on these streams depends on broadcast of show and timing.
- Social media- This method had become popular in past few years as its effectiveness and reach is way more than tv and radio. In this the ads are communicated with the help of internet. In present most common platforms used to advertise are Instagram, Google ads, Facebook ads.
Advertising Strategies For Mobile Business 